Jessica Marin: Teaching Students to Network and Plan
“It’s an emotional moment. When you see the two make this moment happen…it warms my heart.”
Jessica Marin of the Bronx brought her events company to life after having been in corporate events for more than 13 years. In partnership with her sister in law, Giselle, Dreamality Events was born just last year to cater to corporate events, social events, and weddings, the last of which Jessica really gets her moments from. “You build a relationship with [the bride and groom]. It’s the good and bad part of planning…it’s an emotional moment for you.”
Working with her sister-in-law is, well, working, with the two complimenting each other’s strengths and passions, Jessica more logistical and Giselle more creative. Their clients are generally businesses that need to scale, who trust a professional, and who know how to make strong, quick decisions. One of Jessica’s recent events was the LWPI Graduation Ceremony, a celebration of 15 newly-certified wedding and event planners through the Lovegevity Institute. In Brooklyn, at Medgar Evers College, one of the Lovegevity Institute’s sites, with just two months to plan, Jessica’s students organized their own 50-person graduation ceremony, complete with a master wedding planner guest speaker, Jacqueline Vazquez, MWP, CWS, CWP, CWEP, and vendors.
As YEP! board members and volunteers know, one of the toughest challenges is soliciting sponsors of and donors to an event, more than anything because one has to overcome their personal trepidations with asking. Despite a diversity of personalities and through many debates over sponsors, décor, schedule, and other details, Jessica’s class pulled it together, bring nearly a dozen low or no-cost small local businesses who donated their time and goods to make the event a success, listed below:
Fort Hamilton Community Center provided an amazing venue
Scar Vita provided photography & mini headshot sessions for the students
Pixel Perfect Dreams provided a photobooth
Drunk N Shots and Sweet Touch by Iva & Abigail's Bakeshop provided us with desserts
Forever Elite Events provided us with a backdrop for the sweets table as well as some desserts
Pineapple Street Designs provided us with place cards and seating assignments
DJ Cooley Boy provided us with the music for the event
Dreamality Events provided a backdrop, several decor elements & tote bags (for swag collected by vendors)
In confirming those sponsorships, Jessica’s class learned valuable lessons, including the importance of networking. Says Jessica, “you learn the best when you’re out there meeting new people.” As for the Young Event Professionals, Jessica believes in its “refreshing” diversity of events and that YEP! is “approachable and easy for people starting out to join in.” Jessica is teaching another class in February. YEP! hopes to work with her and her class on the Wedding Association of Manhattan’s wedding panel.
Empowering meetings and events professionals who are young at heart, genuine, passionate, and creative.